5 Social Media Marketing Strategies You Need To Know Now
Social media is the new digital marketing frontier. In the past year, it has become clear that social media is the dominant force in online content. Major brands, news sites, blogs and video producers are all jumping on the bandwagon to reach an ever-expanding audience. In fact, a recent study showed that users spend more time per day on social media sites than they do on email… It’s no wonder digital marketers are flocking to this new frontier. With so many people using it, tiny businesses have a unique opportunity to build their brand visibility and business presence in a matter of weeks rather than years. However, there is more to it than just posting promotional content and hoping for the best. Social media requires strategy and planning if you want your brand to succeed. Here are 5 strategies you need to know now if you want your brand to grow via social media.
What is social media marketing?
Social media marketing is a term that refers to all of the activities that an organization undertakes to increase its reach and visibility on social networks such as Facebook, Instagram, YouTube, and Twitter. Social media marketing can take many different forms, from paid advertising campaigns to organic content creation and sharing. While there are a number of different ways in which social media can be used, each method has its own unique advantages and disadvantages. By carefully weighing these factors and choosing the best strategy for your company, you can maximize your return on investment (ROI).
Although social media is a relatively new phenomenon, it has already become an indispensable part of modern marketing. According to a 2017 report from Pew Research Center, 94% of online adults use at least one social network site, with
Facebook is the most popular platform with over 80% usage. Furthermore, more than half of American internet users are expected to make a purchase using a social network by the end of 2018. As such, it is crucial that businesses understand how they can best leverage this opportunity to reach buyers and build brand awareness.
What is a social media marketing strategy?
A social media marketing strategy is the overall plan that you put into action to grow your business through social media. It includes everything from choosing which platforms to use, setting goals and timelines, and monitoring performance. Ideally, a social media marketing strategy should be comprehensive but flexible, allowing you to adjust as needed.
One of the most important aspects of a social media marketing strategy is planning. Before you start promoting your business on social media, it’s important to have an idea of who your audience is and what you want them to do. Once you have a clear picture of your goals, it’s easier to make informed decisions about where to spend your time and money.
Another key component of a social media marketing strategy is measurement. By tracking how people engage with your content on social media, you can see exactly how effective your campaigns are. This information can help you identify gaps in your strategy and optimize future efforts accordingly.
Finally, remember that a social media marketing strategy is just that – a strategy. It’s not meant to be set in stone. As new platforms emerge and as technology changes over time, your approach may need to evolve as well. By staying flexible and taking things one step at a time, you’ll be able to keep up with changing times while still achieving your goals.
- Choose goals that align with business objectives
- Learn everything you can about your audience
- Get to know your competition
- Do a social media audit
- Create a social media content calendar