Advanced Digital Marketing Course
Transform into a highly sought-after, versatile digital marketer spearheading customer-centric approaches and driving business expansion.
Rated 4.8 stars of 100+ reviews
Program Overview
Coaching by Industry Experts
Online Video Classes
5+ Case Studies and Live Projects
20+ Tools
Certification on course completion
Top Skills You Will Aquire
SEO, SSEM, Social Media, Content Marketing, Branding and Analytics
Job Opportunities
- Digital Marketing Manager
- SEM Manager
- SEO Specialist
- Social Media and Content Manager
- Associate Digital Marketing
Who Should Take This Course?
- Marketing Professionals
- Business Owners
- Students
- Entrepreneurs
- Freelancers
Tools You Will Learn
Modules
Week 1: Introduction to Digital Marketing
- Introduction to Advanced Digital Marketing
- Setting Strategic Goals and Objectives
- Market Research and Competitive Analysis
Week 2: Search Engine Optimization
- Basics of on-page SEO and website performance optimization
- Advanced Search Engine Optimization (SEO)
- Understanding website architecture, layout, and design principles
- Technical SEO Optimization
- Advanced Keyword Research and Analysis
Week 3: Paid Advertising
- Advanced Paid Advertising Techniques
- Google Ads: Advanced Campaign Setup and Optimization
- Facebook Ads: Advanced Targeting and Ad Optimization
Week 4: Social Media Marketing
- Advanced Social Media Marketing Strategies
- Influencer Marketing and Partnerships
- Social Media Advertising: Advanced Tactics and Campaign Optimization
Week 5: Content Marketing
- Advanced Content Marketing Strategies
- Content Planning and Strategy Development
- Content Promotion and Distribution Techniques
Week 6: Email Marketing
- Advanced Email Marketing
- List Building and Segmentation
- Email Automation and Personalization
Week 7: Conversion Optimization
- Advanced Conversion Rate Optimization (CRO)
- Landing Page Optimization
- A/B Testing and Data Analysis
Week 8: Analytics
- Advanced Google Analytics and Data-driven Insights
- Tracking and Measurement
- Advanced Reporting and Analysis Techniques
Week 9: Mobile Marketing
- Advanced Mobile Marketing Strategies
- Mobile App Marketing and Optimization
- Location-based Marketing
Week 10: Video Marketing
- Advanced Video Marketing
- YouTube Marketing Strategies
- Video Optimization and Promotion
Week 11: Online Reputation Management
- Advanced Social Media Listening and Monitoring
- Online Reputation Management
- Crisis Management in Digital Marketing
Week 12: Affiliate Marketing
- Advanced Affiliate Marketing
- Affiliate Network Selection and Management
- Performance Tracking and Optimization
Week 13: Marketing Automation
- Advanced Marketing Automation
- Customer Relationship Management (CRM) Integration
- Workflow Automation and Personalization
Week 14: E-commerce Marketing
- Advanced E-commerce Strategies
- E-commerce SEO and Conversion Optimization
- E-commerce Analytics and Retention Strategies
Week 15: Local SEO
- Advanced Local SEO Techniques
- Local Business Listings and Citations
- Reputation Management for Local Businesses
Week 16:
- Emerging Trends in Digital Marketing
- Voice Search and AI-powered Marketing
- Future of Digital Marketing
Certification
