Advanced Google Ads Marketing Course
Get ready to take your Google Ads skills to the next level and unlock the full potential of this powerful advertising platform
Rated 4.4 of 100+ reviews
Duration
8 weeks
Fees
20,000 + GST
Program Overview
- Coaching by Industry Experts
- Online Video Classes
- 5+ Case Studies and Live Projects
- 10+ Tools
- Certification on course completion
Top Skills You Will Learn:
- Campaign Planning and Strategy
- Keyword Research and Selection
- Ad Creation and Optimization
- Ad Campaign Management
- Conversion Tracking and Analytics
- Remarketing and Display Advertising
- Mobile Advertising
Job Opportunities
Google Ads Specialist, Digital Advertising Specialist, PPC (Pay-Per-Click) Specialist, Digital Marketing Manager, Campaign Manager, Digital Advertising Analyst, Search Engine Marketing (SEM) Specialist
Who Should Take This Course
This course is ideal for:
- Marketing Professionals
- Business Owners
- Students
- Entrepreneurs
- Freelancers
Modules
Week 1: Campaign Planning and Strategy
- Understanding the goals and objectives of a Google Ads campaign
- Identifying target audience and demographics
- Budget planning and campaign structure
Week 2: Keyword Research and Selection
- Conducting keyword research using Google Keyword Planner and other tools
- Selecting relevant keywords based on search volume and competition
- Organizing keywords into ad groups for effective targeting
Week 3: Ad Creation and Optimization
- Crafting compelling ad copy that grabs attention and drives clicks
- Utilizing ad extensions to enhance ad visibility and engagement
- Split testing ads to improve performance and click-through rates
Week 4: Ad Campaign Management
- Setting up Google Ads campaigns and ad groups
- Managing bids and budgets to maximize ROI
- Monitoring campaign performance and making necessary adjustments
Week 5: Conversion Tracking and Analytics
- Implementing conversion tracking codes on websites
- Analyzing campaign performance metrics and data
- Using Google Analytics to gain insights and optimize campaigns
Week 6: Remarketing and Display Advertising
- Creating remarketing lists to target previous website visitors
- Setting up display ad campaigns on the Google Display Network
- Optimizing display ad placements for maximum visibility and conversions
Week 7: Mobile Advertising
- Understanding the importance of mobile advertising in today’s digital landscape
- Creating mobile-specific ad campaigns and optimizing for mobile users
- Utilizing mobile ad formats such as mobile app ads and mobile video ads
Week 8: Campaign Optimization and Strategy Refinement
- Analyzing campaign data to identify areas of improvement
- Implementing optimization techniques to increase ad performance
- Refining campaign strategies based on audience behavior and market trends