Advanced Digital Media Planning Course
A highly sought after course by Digital Marketing Specialists to get the know hows of digital media buying and selling.
Rated 4.3 stars of 100+ reviews
Program Overview
Coaching by Industry Experts
Online Video Classes
5+ Case Studies and Live Projects
10+ Tools
Certification on course completion
Week 1: Introduction to Media Planning
- Understanding the role of media planning in digital marketing
- Overview of media buying and selling processes
- Introduction to media planning tools and platforms
Week 2: Target Audience Analysis
- Conducting market research to identify target audience demographics and preferences
- Defining target audience segments for effective media planning
- Utilizing data and analytics to understand audience behavior
Week 3: Media Channels and Platforms
- Exploring different media channels and platforms available for advertising
- Evaluating the strengths and weaknesses of each channel
- Understanding the audience reach and engagement levels of various platforms
Week 4: Media Buying Strategies
- Developing effective media buying strategies based on campaign objectives
- Negotiating media rates and securing optimal placements
- Monitoring and optimizing media buys for maximum ROI
Week 5: Social Media Planning
- Understanding the role of social media in media planning
- Creating social media strategies to align with campaign goals
- Leveraging social media platforms for targeted advertising and brand promotion
Week 6: Ad Formats and Creative Development
- Exploring various ad formats and their suitability for different media channels
- Designing compelling creatives and ad copies for maximum impact
- A/B testing and optimizing ad creatives for improved performance
Week 7: Budgeting and ROI Analysis
- Budget allocation and management in media planning
- Calculating ROI and evaluating campaign effectiveness
- Measuring key performance indicators (KPIs) for media planning success
Week 8: Campaign Optimization and Reporting
- Implementing tracking and analytics tools for campaign monitoring
- Analyzing campaign data to identify optimization opportunities
- Creating comprehensive campaign reports and presenting findings