Diploma In Digital Marketing
Modules
Module 1: Introduction to Digital Marketing
- Understanding the fundamentals of digital marketing
- Exploring the digital marketing landscape and its significance
- Introduction to key digital marketing channels and strategies
Module 2: Website Planning and Development
- Website planning and structure for effective online presence
- User experience (UX) design principles and best practices
- Website development platforms and content management systems (CMS)
Module 3: Search Engine Optimization (SEO)
- Understanding search engines and their algorithms
- On-page and off-page optimization techniques
- Keyword research and optimization strategies
Module 4: Pay-per-Click (PPC) Advertising
- Introduction to PPC advertising and Google Ads
- Creating effective ad campaigns
- Bidding strategies and campaign optimization
Module 5: Social Media Marketing
- Leveraging social media platforms for marketing purposes
- Creating engaging content and managing social media accounts
- Social media advertising and targeting strategies
Module 6: Email Marketing
- Building and growing an email subscriber list
- Designing effective email campaigns
- Automation and segmentation for targeted marketing
Module 7: Content Marketing
- Developing a content marketing strategy
- Creating valuable and engaging content
- Content distribution and promotion techniques
Module 8: Mobile Marketing
- Understanding mobile marketing trends and opportunities
- Mobile app marketing strategies
- Optimizing websites and ads for mobile devices
Module 9: Analytics and Data-driven Marketing
- Introduction to web analytics tools and metrics
- Analyzing and interpreting data for decision-making
- A/B testing and conversion rate optimization
Module 10: Digital Marketing Strategy and Planning
- Developing a comprehensive digital marketing plan
- Budgeting and resource allocation
- Evaluating and measuring campaign success
Module 11: Emerging Trends in Digital Marketing
- Exploring the latest trends in digital marketing
- Innovations in technology and their impact on marketing
- Future-proofing digital marketing strategies
Module 12: Capstone Project
- Applying knowledge gained throughout the course to a real-world project
- Developing a digital marketing campaign from start to finish
- Presenting the project and demonstrating proficiency in digital marketing skills