Fundamentals Of Digital Marketing
Transform into a highly sought-after, versatile digital marketer spearheading customer-centric approaches and driving business expansion.
Rated 4.8 stars of 100+ reviews
Duration
32 hours. Online. 4 hours/week
Fees
Rs.10, 000 + GST
Program Overview
Coaching by Industry Experts
Online Video Classes
5+ Case Studies and Live Projects
10+ Tools
Certification on course completion
Top Skills You Will Learn
SEO, SSEM, Social Media, Content Marketing, Branding and Analytics
Job Opportunities
Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager, Associate Digital Marketing
Who Should Take This Course?
This course is ideal for:
- Marketing Professionals
- Business Owners
- Students
- Entrepreneurs
- Freelancers
Modules
Week 1: Introduction to Digital Marketing
- Understanding the basics of digital marketing and its importance
- Different channels of digital marketing and their significance
- Setting up digital marketing goals and objectives
Week 2: Website Design and Optimization
- Creating and optimizing a website for better user experience
- Understanding website architecture, layout, and design principles
- Basics of on-page SEO and website performance optimization
Week 3: Search Engine Optimization (SEO)
- Understanding how search engines work
- Keyword research and analysis
- On-page optimization and technical SEO
- Link building strategies and tactics
Week 4: Social Media Marketing
- Overview of social media platforms and their demographics
- Developing a social media strategy
- Content creation and curation for social media
- Social media advertising
Week 5: Email Marketing
- Understanding the basics of email marketing
- Email list building and segmentation
- Email copywriting and design
- Email automation and analytics
Week 6: Pay-per-Click (PPC) Advertising
- Overview of PPC advertising and search engine marketing (SEM)
- Setting up and optimizing a Google Ads campaign
- Understanding ad targeting, bidding, and budgeting
- Measuring and analyzing PPC campaign performance
Week 7: Content Marketing
- Understanding the basics of content marketing
- Content creation and curation strategies
- Storytelling and brand messaging
- Measuring and analyzing content marketing performance
Week 8: Analytics and Reporting
- Understanding the importance of data analytics in digital marketing
- Setting up and using Google Analytics
- Measuring and analyzing website and campaign performance
- Creating effective digital marketing reports
Get Your Hands on 60+ Tools worth INR 1,20,000
Certification
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