Content Planning
Planning Your Content Mix
Content marketing is a powerful strategy for attracting and engaging potential customers, but it’s important to have a plan in place to ensure that your content is effective. Content planning involves identifying your target audience, setting goals for your content, and creating a schedule for publishing your content.
Create a Comprehensive Plan
Creating a comprehensive content plan will help you stay organized and on track. Your content plan should include the following elements:
- Goals: What do you want to achieve with your content? Are you trying to increase website traffic, generate leads, or establish your brand as an authority?
- Target audience: Who are you creating content for? What are their interests, needs, and pain points?
- Content mix: What types of content will you create? Will you focus on blog posts, articles, infographics, videos, or social media posts?
- Content calendar: When will you publish your content? Create a calendar that shows when you will publish new content and when you will promote existing content.
Start with Your Goals
Before you start creating content, it’s important to define your goals. What do you want to achieve with your content? Are you trying to increase website traffic, generate leads, or establish your brand as an authority? Once you know your goals, you can start to create content that is specifically designed to achieve them.
Calendarize Your Content Ideas
Once you have a list of content ideas, it’s important to calendarize them. This will help you to stay on track and ensure that you are publishing content on a regular basis.
Account for Seasonality
When you are calendarizing your content, it’s important to account for seasonality. For example, if you are selling holiday products, you will want to make sure that you are publishing content about your products in the months leading up to the holidays.
Be Realistic with Timing
It’s also important to be realistic with your timing. Don’t try to publish too much content too quickly. This will lead to burnout and low-quality content.
Make Time to Revisit
Your content plan is not set in stone. It’s important to revisit your plan on a regular basis to make sure that it is still aligned with your goals.
Editorial Calendars
There are two main types of editorial calendars: quick editorial calendars and full editorial calendars.
Quick Editorial Calendar
A quick editorial calendar is a simple calendar that shows when you will publish new content. This is a good option for businesses that are just starting to create content.
Full Editorial Calendar
A full editorial calendar includes more detailed information, such as the topic of the content, the target audience, and the keywords that will be used. This is a good option for businesses that have a more sophisticated content marketing strategy.
Promotion Planning
Once you have created your content, it’s important to have a plan for promoting it. This could include sharing your content on social media, submitting it to relevant websites, or promoting it through paid advertising.
By following these tips, you can create a content plan that will help you to achieve your marketing goals.