Content Strategy
Defining Content Strategy
What is content strategy?
A content strategy is a plan that guides the creation, publication, and management of content. It helps you to ensure that your content is aligned with your business goals, meets the needs of your target audience, and is effective in achieving your desired outcomes.
Boost your content with SEO
By incorporating SEO into your content strategy, you can increase your website’s visibility and attract more organic traffic from search engines. This can lead to more leads, sales, and brand awareness.
What’s the difference between content strategy and content marketing?
Content strategy is the overall plan for your content, while content marketing is the implementation of that plan. In other words, content strategy is the blueprint, and content marketing is the construction project.
Vision: Know where you’re going
A clear vision is essential for a successful content strategy. Your vision should articulate your overall goals for your content and the impact you want it to have on your business and your audience.
Setting goals
Your content goals should be specific, measurable, achievable, relevant, and time-bound (SMART). This will help you to track your progress and ensure that your content is aligned with your business objectives.
Defining your audience
Understanding your target audience is crucial for creating content that resonates with them. You need to know their demographics, interests, pain points, and buying behaviors.
Understanding your audience’s needs
Once you understand your audience, you can start to identify their needs and create content that addresses those needs. This will help you to attract and engage potential customers.
Align your style with your brand’s personality
Your content should reflect the personality of your brand. This includes your tone of voice, writing style, and visual aesthetic.
Identifying content opportunities
Content opportunities are places where you can create and distribute content that will be valuable to your audience. This could include blog posts, articles, infographics, videos, or social media posts.
Content audit
A content audit is a process of evaluating your existing content to identify what’s working and what’s not. This will help you to make informed decisions about your future content creation.
Step 1: Inventory existing content
Create a list of all of the content you have created, including the date it was published, the author, and the topic.
Step 2: Organize and tag your content
Categorize your content by topic, audience, and stage of the marketing funnel.
Step 3: Add in performance metrics
Track the performance of your content, such as website traffic, social media engagement, and lead generation.
Step 4: Analyze for patterns or gaps
Identify any patterns or gaps in your content performance. This will help you to prioritize future content creation.
Create a B2B SEO Strategy
A B2B SEO strategy is a plan for optimizing your content for business decision makers. This includes using relevant keywords, creating long-form content, and building relationships with influencers.
Competitive gap analysis
A competitive gap analysis is a process of comparing your content to the content of your competitors. This will help you to identify areas where you can improve your content.
Find top competitor content
Use keyword research tools to find the top-ranking content for your target keywords. Analyze this content to see what makes it successful.
How to document your strategy
Your content strategy should be documented in a written plan. This will help you to stay on track and communicate your strategy to others.
Pro tip: Include an executive summary
An executive summary is a concise overview of your content strategy. This is a great way to get buy-in from stakeholders.